The Shallow and The Conscious: a Fashion Blog Debate

Shallowness / consciousness

I’m talking about the two trends that are raging these days in the fashion and fashion blogging community. We have those who literally don’t care about anything, not what they’re wearing, if they’re wearing symbols they don’t know the meaning of, if they’re wearing real foxes tails hanging from their bags and so on.
On the opposite side we have the fashion conscious: the ones shopping vintage not because it’s trendy but because it’s more sustainable, the ones that are not wearing fur, leather or too chemical processed products, cruelty-free, sweatshops conscious, brand conscious… But I’m not talking about the eco-conscious ones, I’m talking about people who actually think about the message that what they’re wearing carry.

Some examples? Since I quoted the fox tails episode, I’m gonna talk about Dolls Kill (remember the scandal?). Well, Dolls Kill might have gone fur free, but it’s not gone bullshit free! So, even though I love all the 90s – wasted youth esthetic, I don’t like showing off things I don’t even know where they come from.

I mean, don’t you feel slightly (not to say utterly) ridiculous wearing a “Your mom smokes crack” t-shirt? What does it even mean?? And not to talk about the pentagram, which has gone totally crazy. The first picture is really amazing: I do follow Dolls Kill on Instagram and I even performed my magic double tap on it as soon as I saw it: then I read the thingie on the belt. “Fille à papa”? That meaning I love a picture where the girl declares she doesn’t do anything for a living and just lives off her dad’s money? WELL, THANK YOU, I’M NOT WEARING THAT SHIT! Needless to say I took off my like asap!

Like someone said before me, we need feminism back in fashion (blogging).

I’ve never felt so relieved like when I read some articles in last week Links à La Mode. Thank you fashion online communities for sometimes hitting the spot, reading in people’s mind and expressing just what trends and “anti-trends” are all about. That’s the part where I’m talking fashion conscious. And with that I don’t necessarily mean people who don’t follow trends at all, but people who put some effort in thinking about what they’re doing. If you think I’m boring and that we shouldn’t think too much about whatever we do, I’ll answer: if you choose a specific field to open a blog about, and something that is important in your life like fashion for fashion bloggers, then yes, you should  put some effort and thoughts in what you’re doing.

I am talking in particular about YouthSavage blog post about how we, fashion bloggers are seen by the rest of the not-fashion world. This is a whole other topic to discuss though, cause we need to make a distinction between fashion, trends, outfit, diary blogs and so on; and that will happen in another post!

We have a lot of blogs that you can call fashion blogs but have a lot of food for thoughts as well: ever heard of Gala Darling, à la Mode St., Violetta, Thread for Thought, The Curatorial, à l’àllure garçonnière, The Loud Mouth,

All these blogs above don’t relate at all with blogs that come to everyone’s mind when you actually say “fashion blogger”:  our majesty Chiara Ferragni (The Blonde Salad), 5 Inch and Up, The Fashion Toast, Christeric, Come over to the dark side we have candies, Fated to be Hated and all these heavy “outfit only” blogs we all know about. (But there’s plenty less famous, I’m telling you! I’ve just stumbled upon a blog called “Don’t call me Fashion Blogger“. Why is that? Why has “fashion blogger” such a negative every day common usage that you feel the need to call a blog like that?)

I find myself deleting outfit and shopping tips only blogs from my feed, and keeping the most thoughtful ones. What’s going on? Are we fed up with the whole thing already?

So do you agree with my distinctions? Are you part of the shallows or the conscious? Do you have other examples of shallow blogs and conscious blogs? Please share them with us!

photo credit: Alba Soler Photography | Taylor Dawn Fortune via photopin cc


About the Author


Hey, it's Elisa, founder of I'm a social media specialist by day and blogger by night (honing my multitasking skills since 2006 ;). I'm an atypical Italian, freedom lifestyle advocate and modern spirituality enthusiast. Feel like we could get along? Join me just above this box or get in touch with me on Facebook or Twitter.

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Highland Fashionista

Yes. Again we agree. Outfit posts are nice to scroll through quickly for the occasional inspiration, but like you, I want to see ideas and hear thoughts in the form of the printed (or electronically printed) word.

Shug Avery

I think blogging is definitely changing, it’s hard now to be a personal style blogger. I am seeing more and more thoughtful blogs popping out lately, and I am glad they did. I really appreciate seeing the different point of views of people about fashion, like that it makes it more diverse, enriching and above all you can start a real conversation with the blogger or the readers, so create bonds easily.

I agree with your distinctions but I do think that even among the bloggers concentrating on their outfits they are some who are fashion conscious, the core of the issue is that there is always be some bloggers that will show the bad sides of fashion blogging…

I really appreciated reading your post

Shug Avery of Incognito

Arash Mazinani

Interesting discussion, I remember a friend telling me about a guy he worked with who once had on an Eazy-E tee. Being a fan of hiphop he asked him what his favourite tracks were and also to test him out as at the time their was a big trend for t shirts to have throwbacks to rock/pop/rap icons.

The replied “you know all the hits”

When pressed he couldn’t name any, it’s funny how we buy into things just for fashion but we’re oblivious to what the message or who the icon is across our chests. Another, often over used image, is that of Che Guevara. A lot of people have him on posters or t shirts, yet very few actually know what he did or who he really was.


I’m glad you still think my blog is food for thought! A lot of my heavy thinking these days remain in my head. I don’t want to scream that I am an angry person because of all the things I believe, so these days I’ve been totally silent and a bit numb to everything I disagree with. I’ve definitely been attacked for the whole modesty thing so much that my own family and friends frown upon it. Numb has been the word to describe my emotions and silence has been my friend and comfort in disguise. Thank you for writing about this. You’ve helped inspire me to be bold again.

I really like the styles of MissKL (the brand/store), but their graphic tees are just incredibly rude to PEOPLE. I don’t mean the FU shirt. Frankly, I’m not even offended by that at all. It’s the religion-targeted shirts that offend SO many people. Sure, there is freedom of speech, but there’s also freedom of religion. There is no room for hate speech. I feel the same way when this kid said he would never eat “Taliban food” when I told him he should try out kabobs. I was just appalled.


I guess I don’t really worry about what other people are doing. It’s not my place to decide if someone is shallow or conscious. I blog to inspire others to live without filters. Everyone has an agenda and they’re all different.

Women need to lighten up a little. If people are making you feel like you need to fit into their box, tell them to stuff it. Who cares what other people think about fashion blogs? Do what you love and let them do the same. And if people are rude or dismissive or cruel, that is entirely their crap and you don’t have to take it in or let it hold you back.

I like this quote, kind of sums it up: “It’s none of my business what other people think about me.”



First of all, congratulations on the LALM mention! Also thank you so much for reading (and liking and listing) my blog. When I originally started it, I did feel like there was a dearth of blogs that looked at fashion from a socio-political angle and I ventured out to try to fill that gap.

On another note: that “your mom smokes crack” shirt is highly offensive–considering the racial and socio-economic implications that crack in particular has as a drug…just unfortunate.


Violetta Stelenes

I am glad that you wrote this, I enjoyed reading it and felt flattered for the mention in the “Conscious” blogger cathegory! Wow, thanks.

I have SO MUCH to say on this subject that maybe I should write a post on its own! But one thing I want to comment on is what you mentioned about the lack of “real” content in fashion blogs. As Highland Fashionista mentioned above, yes, it is nice to look at nice pictures for inspiration every now and then, but personally, I am more interested on the individual behind the look. I want to get to know about what inspires them, I would like to take a peek into their world, their taste and favorite things, their personality and personal history – in other words, I want to read about everything that makes them who they are, instead of scrolling through endless “OOTD” pics with outfits that they put together based on what Tumblr told them it’s popular and trendy this week. At the very least, I want to read opinions on what they are wearing, goddammit! (you know, besides “I love this top!” or “this jeans are amazzz” or any braindead comment of the sort).

Oh, and speaking of being yourself, I think you should definitely do that flashback post about your own personal style evolution! I am sure I am not the only one who would be very curious to see it. Also, it is a nice exercise to look at our old self and remind ourselves of how much we have progressed.

Congrats on once again being featured on LALM! Keep producing great content :).


Singers/Bands t-shirts: that’s another thing that drives me crazy! I wonder how many of the people wearing an AC/DC tshirt actually listen to AC/DC. I do not, therefore I don’t wear tshirts with their name on it. It’s not that hard!
i’m happy that many people think like me anyway, thank you thank you! Sometimes I feel like I’m too fussy about things no one cares about, but I guess I was wrong.


Elisa (about your latest comment):

AAAHHHHH. I absolutely dislike it when people wear band t-shirts that do not know the band. If you know ONE or two songs that are HITS, you do NOT know the band. 🙂


Fashion is such a strange, but awesome thing. Some don’t care what they wear as long as it’s a name brand while others are near obsessive when it comes to where things come from (eco wise). Then still others promote images and words without realizing the meaning or significance. It’s weird. I know my brother used to wear plain colored shirts and jeans just to avoid promoting brand name t-shirts. Everyone is different. Thanks for the interesting article! ♥


    Yeah, you’re right. But as everything else in life I think that balance is the key! We don’t have to be obsessed about anything, just thinking twice before doing anything stupid and taking everything with a pinch of salt! 😀


yeah I definitely agree. It’s actually really difficult to be ethical in fashion, though I think it’s not impossible, and I certainly think the big brands need to help move things in that direction for it to have a bigger impact because they are the ones strong arming manufacturing in other countries. If they brought things back to their own respective countries, it would not only help the local economies and on a larger scale the global economies, but also sustainability and they would have more control over production value and eco friendliness. But that’s obviously a massive discussion with so many variables haha. I agree it’s best not to obsess over and taking everything with a grain of salt is definitely how I try to live! Otherwise, the insane scale that is the “bigger picture” of this issue will drive anyone mad. ♥

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