Is Nu Goth Staying?
Nu Goth is not about Goth. Nu Goth is sure about black, but also about pastel colors and pink hair. Nu Goth is a sort of pseudo gothic. Nu Goth doesn’t look like a grown up goth style, even though it could be the point where an ex goth, ex cybergoth, ex glam, ex gothic lolita, ex whatever gets to, sooner or later. How do you sum up all these styles that you have loved and experimented in your life? What if you still love them all? Nu Goth seems like a legit compromise, a bridge thrown between deep and overwhelming subcultures and the real world. Oh well, the real world of unicorns of course.
Teehee did I get you hooked with this post intro? No? Oh well, keep reading anyway, you might like it!
Nu Goth Style
No surprise this style is also labeled as pastel goth or creepy cute. It is basically a mix of grunge, hipster, casual goth and some occasional trends (from the 90s mostly haha). It is a lot about symbols: plenty of pentacles, crosses, upside down crosses, unicorns, evil cats, triangles, traingles and triangles. Did I mention triangles?
You can obviously find tons of black, otherwise we wouldn’t even bother calling it goth, but you can also find lots of pastels, especially in hairdyes. Or sweaters. I know, goths don’t wear sweaters, but grunge kids and generally in the 90s they were raging, so nu goths inherited this trend. And huge round John Lennon-like sunglasses. And awkward hats. God knows why!
I know I chose two men; yes, I’m funny like that! And if you don’t know that the middle one is a man, go read about him! And if you do not know who the first one is, there’s a special place in hell for you.
I think it all started with Wednesday Addams kind of dresses.
I’m literally tripping among unicorns, stars and rainbow vomit because of all these websites about nu goth. I think I’m loving this style more than before!
Nu Goth Icons
Felice Fawn is officially the nu goth icon, but I don’t understand why. She doesn’t have much pastel or cuteness about her look, so I wouldn’t take her as an example. I think that Charlotte Free can be used as a reference, instead. Don’t look at her modeling work (obviously) but have a look at her personal social networks like Instagram .
I mean, if you look for “nu goth” on Tumblr or Pinterest you will find plenty of pastel “starlettes” adorning themselves with crosses and bats, but it’s really hard to know who they are. People on the internet are worse than ever, as soon as there’s a fad, they forget about crediting! I’d really love to know who some of them are.
Nu Goth Brands
Unif, almost anything from Asos really, loots of stuff you find on Dolls Kill, Nasty Gal, Nikki Lipstick (which was a creepy cute princess at the beginning of her online life, selling pasties of her creation, who just lately turned herself and her brand into a business! Wow!) .
Nu Goth Music
Uh-oh! I bet you real goths do not want to hear about that, do you? Well I’m not going to talk about Siouxsie and The Banshees or Christian Death here, cause this is not what it’s all about. Nu Goth is mostly about the look really, it hasn’t been born from music, but from a pot pourri of styles we can’t even tell! If I had to label some music artists nu goths, I’d say Grimes is. She is actually amazing and I love her music, and the general atmosphere of her sound reminds me of the dreamy unicorn-y world of pastel goths.
And Icona Pop. There, I said it! Have you seen their look in their latest video Girlfriend? Don’t wrinkle your nose, nu goth is about trends. It’s trendy. Deal with it!
In the end, Nu Goth is just a fashion fad which is amazing to play with. And as always, if you have a bit of a “obscure” past to give it some meaning, so much the better!
Do you like nu goth? What do you think woul be the age to rock this style? Do you think you can be a nu goth having been a goth in the past?
About the Author
Hey, it's Elisa, founder of styleonvega.com. I'm a social media strategist & consultant by day and blogger by night (honing my multitasking skills since 2006 ;). I'm an atypical Italian, freedom lifestyle advocate and modern spirituality enthusiast. Feel like we could get along? Join me just above this box or get in touch with me on Facebook or Twitter.