Blogging: How Important Is Your Location?

April 10, 2013

Is “where you live” important for your blog business? This question has been haunting me since I moved to London, or better, when I decided to leave London. I moved there (I do not say here cause I am – surprise surprise – back in Rome, my home town!) one year and a half ago and it unexpectedly changed my life and my blog for the better. It was not easy, it was not quite life changing careerwise, but it had a huge part in my life, and I now feel I will forever be an expat at heart.

London has certainly changed my way of blogging in the first place and the kind of readership I had. English and Londoners started popping up among my followers, and I wondered why. The reason is that moving into a “more interesting” place (well, fashion blog-wise) I started writing about my surroundings A LOT more than when I used to live in Rome.

My hometown didn’t give me enough “inspiration” so I used to blog about everything and anything BUT what was really going on around me, or what was my life like in Rome.  When I moved to London I started going around a lot,  Instagram playing a big role in documenting my London’s scouting, so my way of blogging and my readership grew in another direction.

But let me tell you something, this whole thing is totally wrong. Blogs are awesome first of all because of their uniqueness. What if all the bloggers blogged from London or New York? The blogosphere would be quite a boring place then! The blogger’s talent is especially that of finding, documenting and turning even the normal things in interesting material for their readers.

But enough with my opinions, I had the pleasure to “interview” 4 expat bloggers and ask them two key questions:

1)Has something changed in your blogger life since you moved? Which country/town was better blogwise?

2) Why did you move in the first place? Has it something to do with the purpose of your blog?

Click “Read All” to read the answers!


Eva from Dressful

1) “What has changed is that unfortunately I have much less time to blog now because I’m busy with fashion school, and almost everything fashion-related I do these days is for university projects (as opposed to the past, when all my fashion writing and photos went straight to the blog).
I come from a small country (Slovenia) where it’s much easier to get recognition than in London, one of the biggest fashion markets in the world. That never was a huge advantage for me, though: I’ve always blogged in English, which weeds out many readers who only read Slovenian media, and the biggest perk you can get as a fashion blogger in Slovenia is an occasional goody bag anyway.

I’m not focusing on developing my career as a blogger right now, but if I wanted to make a living with fashion blogging, London – even though it’s infinitely more competitive – would be better than Slovenia, which offers fashion bloggers no opportunities to earn money.”

2) “I started my blog to practice fashion writing and see if this was something I wanted to do professionally. It was, so last September I moved to London to do a Master’s degree in fashion journalism at London College of Fashion. The thought of becoming a full-time fashion blogger is alluring, but I live my life in a completely different way. I want to establish myself as a fashion writer/journalist and keep blogging as a hobby.”

Vanisha’s Life in… Australia

1) “I started my blog when I moved to Australia, but then I moved to Fiji and then back to Australia. Blogging from the two different locations gave me greater insights to impact that location has on your blog. And not just in terms of content. It’s easy to see how your content is influenced by your location. If my blog were focused on fashion, I think it could be quite tricky blogging out of Canberra (Australia) when the real fashion scenes are Sydney and Melbourne. But location affects me and my blog in a different way – it affects the community, on the blog and in real life. In Canberra, there are a lot more bloggers and some of my closest friends were initially blog friends. We can organise things like brunch or blogger book club and get together and talk about our blogs and blogging issues. But in Fiji it’s different. There are no established lifestyle or fashion bloggers. We have political blogs but that’s about it.

So in Fiji, whilst I find the community non-existent it allows me to start engaging with businesses and brands in a way that they haven’t been engaged before.

That’s an amazing thing to be able to do. To be able to set the trends that way.”

2) “I didn’t move because of my blog, I don’t think I could make a decision that big based on my blog. But I am looking forward to moving back to Fiji at the end of the year and blogging out of there. There’s so much potential, I believe Fijian businesses and brands have a lot to offer the international community and whilst it may be a challenge to get them to use bloggers to promote their businesses and brands, I am looking forward to it. I feel like I have built a good, strong blog and community here in Australia and I’m looking forward to using that to develop the blog further in Fiji.”

Stella Rose

1) “Yes, my “blogger life” has definitely improved since relocating to NYC from Seattle. Living in a city like this makes me more accessible to brands and press and makes opportunities more accessible to me.”

2) “I had always planned on moving to NYC. I was actually born here so it’s really been where I consider my rightful home to be.

Perhaps it had to do a bit with my blog but it had more to do with the things that make my blog MY blog– modeling opportunities, a career in fashion, etc.

It had more to do with my life, my blog just reflects my experiences.”

Violetta from Saturn Satori

1) “Moving to Berlin definitely opened a whole new universe for me regarding new and fascinating material, be it art, culture, fashion, history, architecture, or even just “attitude”. Back in Mexico you can also find pretty cool stuff, but in my experience it was less and at a slower pace, even though in theory, if you have a good eye you can find beautiful and interesting things no matter where you live. However, in a city like Berlin, the material to write about, scenes to photograph and experiences waiting to be lived are just thrown at your feet in a never ending stream; it is much easier to find motivation and inspiration to write here. In addition, Berlin has a very quirky, alternative, offbeat feel that is right up my alley: a city where eccentricity is the norm and bizarreness is not frowned upon.

I noticed that living here made my clothing style more bold and daring, which I was made aware of by the looks from people on the street back in my Mexican hometown!”

2) “I moved here as a next step of my scientific career; why yes, I am your standard scientist-fashion-style blogger, nice to meet you! I must admit, however, that my decision to move here was in a big part motivated by the thought that my life would be richer and brighter by living in such a culturally diverse and alternative environment. After all, the reinvention stunt has previously been executed successfully by the likes of Bowie and Iggy Pop.

Everyone here is looking to create their own fairy tale, to be the protagonists of their own movie, the movie of their life.

And that movie probably looks like a mixture between a Goddard film, a Woody Allen comedy and some edgy underground film from the 80’s you’ve probably never heard about.”

Alright, if you managed to get to this point I have to say thank you and good job! You deserve a couple of more resources if you’re planning to move abroad, go back home or striving to make a decision.

Nubby talks about job&location and in her opinion location is not everything! And here you are other examples of expat blogger: Andy Torres from Style Scrapbook (Mexico to Amsterdam) and Gala Darling (Australia to New York) among the most famous!

What are your thoughts about bloggers and the place they live in? Do you know other expatriate bloggers? I find their stories very interesting!

Photo credit: caterina.appia via photopin cc


About the Author


Hey, it's Elisa, the woman who founded in 2010, when it was called styleBizarre. I gave this blog to another awesome woman and she's now running the whole thing: Cynthia. If you want to follow me on my website or social media please click on the icons that are probably showing somewhere around this text box :D

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The Dolls Factory (@dollsfactory)

I loved this post, cause I’ve always wondered how the blog would be affected if I move to Paris (which has been a possibility this year). An advice now that you are back to Rome, get involved within the blogging community in your city and you’ll get more opportunities. 😉


I’m sure moving to Paris would benefit your blog, if it was only for the new things you could see and do and take pictures of! Milan to Paris looks like an upgrade to me, even though Milan is perfect anyway for a blog like yours! 😀
What about Rome… there’s barely a blogging community we can talk about, let alone a community I feel I can fit into! Well, it’s about time I start tho, cause I didn’t really hang out with the London blogging community either, and you could find a fashion blogger in every corner of the town! XD

Highland Fashionista

As am American expat living and blogging in Scotland, this post really spoke to me. I think you are absolutely right….that the blogosphere would be terribly boring if we only heard from bloggers in NY, LA, and London. There are a lot of bloggers out there with a lot to offer, and I tend to find that some of the bloggers in the more non-traditional locales tend to be even more relatable to us “everyday” gals.


Wow! America to Scotland is a big distance!! I totally agree with you, but you know how the human nature works… we find so attractive people who live in “cool” places, do “cool” things cause we relate to the desire to do that as well and we want to be them. That’s how all the celebrity’s “inferno” works and bloggers are so succesful cause they represent at the best the “self-made” idea of our times. Well, but I love so many bloggers anyway and not for the pictures they take, but usually for what they have to say! I tend to delete the “only pictures” kind of blogs anyway, and they’re usually the “Usual Suspects” that live in London, Ny, La and so on! ;D


It’s funny cause I moved from Ireland to Rome, not for blogging reasons, but for first study and then stayed because my boyfriend is here. I think location is important because it has to inspire you. But it is not important as long as you are writing passionate and interesting posts, you can be anywhere.
Love Dani xx


What an interesting feature, thank you. Who would’ve thought a difference in location would make a difference to a blog

Maddy (@mummawoosah)

Love this post. As a very new blogger (1 month!) and a friend to the gorgeous Vanisha from Canberra, I hadn’t really thought about how location would play a role in my blog. What I do know having gone to 14 different schools in 3 different countries (USA, Australia and Cambodia…Filipina by descent, Aussie through and through 🙂 by the time I reached university, then later in life moving (and having first child without any family support!?!) back abroad, is that moving definitely makes or breaks you…I can say I’ve had my fair share of both! Without realising it, I think I mightve already started to inject some of that into my blog (last post – 10 travel tips with kids) so here’s to more blogs with insights into your part of the world! Im looking forward to exploring yours!

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